Posts Tagged ‘Advertising’
Online advertising on the rise
According to the BBC, online advertising will double its 2006 figures by 2012. The numbers come from a Forrester report.
This is something that could get big media to move more and more online - because big media always go where the money is. And with the print numbers dropping like leafs on an automn afternoon the internet will become a more and more interesting place for the large media companies to act.
And I for one can't wait :D
Related postsTags: Advertising, Media
Danish news site blocking search bots
Why is Danish newspaper Politiken keeping all search bots from indexing its site?
I've done a post in Danish on this on my ByteMe-blog, but figured I might as well just post one here.
The thing is, I've discovered that Politiken has a robots.txt file, that makes sure, that no search engine bots index anything.
This is strange, considering that 32 hits for a search for 'Libanon' (Danish for Lebanon) get through the "filter", but on MSN Search, there are only 6 hits. Strange.
Is it about the deep links?
Well, the big question here is, obviosly, why the people at Politiken are so eager to keep the bots out. Politiken has earlier been against deep linking. Read this article about it (in Danish).
Now, the way I see it, the reason for being against deep links must be because Politiken wants their users to find the articles by going to the Politiken.dk front page and find them from there, my guess is that this has something to do with ads.
And the fact that the bots are being completely blocked out now could be another step in Politiken's policies towards deep linking. Now users HAVE to go to the front page to search for articles.
But is that clever? Shouldn't people have the right to search for as innocent data as journalistic articles via the internet's search engines, instead of using the various search engines on the various site? I think so.
Related postsTags: Advertising, Google, News sites, Search engines
Advertising: A step too far
The Danish IT newspaper, ComON learned a lesson in online advertising; In deed, there is a limit on how much, the users will put up with.
ComON had a blue Dell banner, that rolled horizontal across the screen like a marquee, and if the user scrolled the page vertically, the banner followed them, covering both text and images.
This resulted in several request from the users to remove the banner.
And so, yesterday (Tuesday) they removed the banner.
I'm not sure, if the banner was visible in Firefox, but I didn't see it on my Firefox.. perhaps because I use AdBlock at work, and AdMuncher at home :-)
Related postsTags: Advertising, News sites